Into the trash it goes meme4/14/2023 ![]() Memequeen “videos” are typically just a single second long. Then there’s one about a Lady Gaga fan, who commented on YouTube that not all of her fans are gay and re-commented 6 years later that he just had his coming out, 3 million views. One about how rapper Drake may react to the news about his ex Rihanna’s pregnancy, 3.1 million views. One joke, for example, about how difficult it is for adults to find the time to meet up with friends, has 3.6 million views. Bell says she now almost exclusively posts static videos, many of which have generated views in the 7-figure range. She told The Information that she was able to boost views by 50%. Riley Bell from meme site Memequeen (5.6 million subscribers) says it’s working. The aim clearly being to increase the odds of posts leaping to the top of subscribers’ feeds. They post memes as static videos and not as images. This realization lies at the heart of the growth hack employed by meme pages. While video had grown in importance steadily up to that point, that video marked the unmistakable paradigm shift, the logical conclusion to which is that the Instagram algorithm would begin prioritizing video content over photo posts. “We’re no longer a photo-sharing app.” When Instagram head Adam Mosseri published a video to Twitter last June laying out upcoming changes to the app, that tidbit (coming at the 1-minute mark) overshadowed everything else. Today, we’re breaking down the method, how and why it works and, of course, came bearing examples. The funny thing is: it’s not entirely new, as any seasoned social media pro will tell you. Several meme page operators have found a trick that delivers absurdly high views. In Bryant’s death, it’s important to acknowledge the bad just as much as the good of the icon and how both realities can exist simultaneously, and what it teaches us about us.The raison d’etre for millions of Instagram marketers around the world is finding ways of generating organic reach and visibility. But in his passing, it’s also forced fans to reflect on Bryant’s legacy in totality, acknowledging that just as great as an athlete, father and inspiration he was for countless Black people - especially Black men - he also admitted to committing sexual assault, the admission a part of a 2003 rape case that has resurfaced in light of his death. The late athlete played his entire 20-season career with the Los Angeles Lakers, where he earned five NBA championships, and was named the NBA’s Most Valuable Player in 2008. Since his death, fans across the world have offered touching tributes to Bryant and what he accomplished in the NBA. READ: Memes Rule Everything Around Me - The 20 Memes That Defined The Decade They were making their way to a basketball game Sunday morning when the helicopter carrying them crashed into a hillside in Calabasas, California. The athlete, along with his 13-year-old daughter Gianna Bryant, and several others, died in a helicopter crash. The iconic professional NBA player Kobe Bryant passed away unexpectedly on January 26, 2020. So it’s only fitting that his meme - and others dedicated to him - are featured in this month’s Memes Rule Everything Around Me. Photo by Streeter Lecka/Getty Images The one and only “Kobe” trash can meme became a rallying cry heard from Los Angeles to the rest of the country following the athlete’s unexpected death Sunday morning.
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